How to develop a brand identity for your restaurant

How to develop a brand identity for your restaurant

The restaurant's corporate-style package has many points of interaction with customers, from placing an order to waiting in line at the door to the visual experience of the restaurant interior. 

These interactions can be branding opportunities, but they must all be clearly linked. Let's take a closer look at these opportunities by thinking about how we work with restaurants:

Online: Before customers even walk into your restaurant, they will most likely come into contact with your restaurant brand through your website or social media page. Here they will get to know the visual style and cuisine. 

Appearance: When customers enter, their appearance reveals the style and tone of the restaurant. The build also includes a sign with the logo, typography, and corporate colors. Interior: Inside, the host or cashier welcomes guests. The interior design continues to set the tone of the restaurant. The smell of food fills the air. 

The table. Once customers are seated, they can view the menu to enjoy their meal. In a formal restaurant, a server will meet them and take their order. Developing your design and creating your brand design assets will help you connect all the elements that make up your brand identity, and your core brand assets.

Branding is not just a design. Your brand voice is an integral part of your brand, because your brand voice can dictate other stylistic decisions. So, if your brand voice is corporate and buttoned down, you'll probably want to stick with a more traditional font. If your brand voice is loud and bold, you must create a bold color palette to match it.

Once you've defined a clear brand personality and voice, you can begin developing the essential elements of the brand. From your storefront to your menu to social media, there are tons of opportunities for visual branding for a restaurant.

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Logo

The logo is your brand's core, and the rest of the design elements are organically born from it. But what distinguishes a restaurant logo design from another brand logo? With the right logo colors, shapes, and words, you can give your customers a taste of what's coming next.

Physical space: menus, signs, interiors and much more. 

Real tactile elements in the restaurant help reinforce the personality of your brand among customers. All these objects should be able to tell the same story, even if they don't look the same. Design these objects as separate elements so that each of them embodies the design on its own.

Your restaurant menu is the design element that directly connects people to your food, so make sure your menu looks attractive, on-brand and professional. Give your customers a sense of what's next with words, color, shapes and images.

In addition to the menu, it is essential to have such items as: 

  • Cutlery Holders
  • Tabletop cuddies
  • Placemats, etc. 
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If you combine these items with a corporate style, this will positively affect the perception of the customer towards your restaurant. My company is a leader in restaurant accessories, so we will be able to choose for you exactly your corporate style. 

With so many small details that go into restaurant branding, you can create unique branding that will bring you many happy customers. But as you dream, design, and build, remember these three principles: always be consistent in your message, be receptive to feedback, and never give up on your authenticity.

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